Setting out to “make money online” after being pitched by a slick marketer almost always results in failure. Why?
Perspective.
If you set out only to, “make money online,” you are falling into a trap from the start. The real way to make money online is by starting a website about something that interests you, and if you build it right (with good information and resources!), eventually you will find a way to generate income. It’s a long term perspective.
That doesn’t mean you shouldn’t have a business model when you set out, what it means is that unless you build a site that visitors find value in, good luck in generating targeted traffic.
This is something that the huckster selling that latest get rich quick scheme doesn’t tell you. It is what so-called Internet Marketing expert that constantly harks on about “the importance of social networking,” or “personal branding,” just doesn’t get.
Regardless of your topic, if your site is going to grow with traffic and produce income, it has to be build and promoted with two broad objectives in mind.
First and foremost, it has to be built for traffic and search engines. Thinking about traffic starts with the design of your website, and it never ends. It is a constant process of building, research, writing, posting, commenting, link building, emailing, & more that never really ends if you are doing it right.
Next, your site should be designed to convert. What are you trying to do? Sell things? Generate leads for an offline business? Spread a free eBook download? Design your site specifically to achieve this task. Once you have your site in place and you are actively promoting it, you should track everything you do, so that you can do more of what works, and less of what doesn’t.
While those other idiots are spending their time blogging about the latest trending topic, you can be fine tuning your website into the money making weapon you know it can be.
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